Background
Divya Cherian is an Associate Professor of History at Princeton University, whose work represents the ongoing effort within Western universities to fragment and delegitimize Indian civilization. As an Associate Professor at Princeton, her scholarship, most notably her book Merchants of Virtue, cynically attacks India's sacred traditions of ahimsa (non-violence) and vegetarianism, reducing these profound spiritual and ecological ethics to mere tools of caste oppression and social exclusion.
INTODUCTION
Divya Cherian is an Associate Professor of History at Princeton University, whose work represents the ongoing effort within Western universities to fragment and delegitimize Indian civilization. As an Associate Professor at Princeton, her scholarship, most notably her book Merchants of Virtue, cynically attacks India's sacred traditions of ahimsa (non-violence) and vegetarianism, reducing these profound spiritual and ecological ethics to mere tools of caste oppression and social exclusion. Rather than acknowledging the organic, pluralistic resilience that has kept Indian society united for millennia, Cherian utilizes her elite academic platform to amplify divisive fault lines and serve a highly politicized, anti-India narrative.
Her scholarship exemplifies a broader institutional effort to view India exclusively through a conflict-driven lens. By hyper-focusing on internal societal fault lines and actively erasing the organic, pluralistic unity that has allowed Hindu civilization to survive centuries of foreign onslaughts, Cherian’s work serves as an ideological tool to alienate Indians from their heritage and delegitimize the nation's civilizational identity on the global stage.
IMPORTANT ACTIVITIES
1. The Monolithic Flattening of the "Muslim" Category
Reviewers point out that Cherian fails to clearly unpack the internal socio-economic and class divisions within the Muslim population of the time. In 18th-century Rajasthan, Muslims were not a singular, marginalized underclass; many held high military, administrative, and aristocratic positions within Rajput courts. By broadly suggesting that Muslims were processed through the lens of untouchability, the book glosses over the lived realities of elite or high-status Muslims who enjoyed state patronage, treating a complex demographic as a uniform category
[1].
2. Anachronistic Imposition of Modern Frameworks ("State Surveillance")
Cherian heavily details how the 18th-century Rathor state under Maharaja Vijay Singh criminalized animal harm, banned alcohol, and enforced strict vegetarianism, turning ordinary citizens into eyes and ears for the state. She frames this as a system of "extreme administrative surveillance" and bodily discipline.Historians of pre-modern India often caution against applying heavily Western, post-modern frameworks (like Foucault's concepts of "state surveillance" and "biopolitics") to pre-colonial societies. Critics argue that what Cherian frames as an oppressive, novel system of mercantile surveillance was actually a continuation of ancient, well-established traditions of Raja Dharma (the ethical duty of a king) and Amari-pravartan (royal edicts banning animal slaughter during holy periods). These practices had been utilized by rulers across Jain, Buddhist, and Vaishnava traditions for over a millennium (such as the edicts of Emperor Ashoka or the 12th-century King Kumarapala) and were not necessarily a unique 18th-century tool of caste subjugation
[1].
3. The Extrapolation of Regional Data to a Subcontinental Scale
Cherian’s archival research is highly localized, relying almost entirely on the Jodhpur Sanad Parwāna Bahīs (administrative registers from western India). From this specific regional dataset, she draws sweeping conclusions about the historical formation of the broader "Hindu self." A recurring debate in South Asian historiography is whether the socio-political dynamics of a single regional kingdom can be used to explain the subcontinental identity. Scholars of other regions (such as Bengal, South India, or the Maratha Empire) point out that the alliance between merchant capital and the state seen in Marwar did not happen everywhere. In many parts of India, meat-eating was seamlessly integrated into high-caste, elite Hindu practices (such as Shakta traditions in the East). Therefore, critics argue that her thesis over-extrapolates a unique Rajasthani/Gujarati socio-religious ecosystem to define "Hindu-ness" as a whole
[1].
4. The Archive Bias (Legal Records vs. Lived Reality)
Cherian’s research relies heavily on the Jodhpur Sanad Parwāna Bahīs—a massive collection of 18th-century royal administrative registers containing state orders, legal petitions, and criminal penalties. Historians frequently debate the limits of relying solely on "state-produced documentation." Because Bahīs are legal and penal archives, they inherently record instances where things went wrong—crimes, neighbor disputes, punishments, and state enforcement. Critics argue that relying too strictly on a legal archive can skew a historian's perspective, making a society look like a hyper-regulated, dystopian surveillance state. It can obscure the quiet, everyday realities of trade, inter-caste cooperation, and peaceful coexistence that never generated a lawsuit or a royal penalty
[2].
5. Importing BLM into India using misplaced analogy
Divya Cherian's article in The Wire draws parallels between the Black Lives Matter movement and protests in India. Critics argue that the comparison imports an American racial narrative into a vastly different Indian context, overlooking the country's unique history, social structure, and democratic institutions. The analogy ignores key differences between the two societies and reflects a tendency to interpret India through Western ideological frameworks
[3].
CONNECTED INDIVIDUALS
-
A Revathi
- Abdul Rahman
- Adhitya Dhanapal
- Aftab Alam
- Akanksha Kumar
- Anirban Bandyopadhyay
- Anjali Arondekar
- Aparna Balachandran
- Arunabh Ghosh
- Audrey Truschke
- Devdutt Pattnaik
- Elizabeth Kadetsky
- Eshan Sharma
- Gal Gvili
- Gyan Prakash
- Harini Kumar
- Harish Wankhede
- Indra Dayangani Pieris
- Irfan Habib
- Ishan Tankha
- Ishati Srivastava
- Janaki Bakhle
- Jaya Bhattacharji Rose
- Joel Lee
- Kandaswamy Thirunavukkarasu
- Kanishka Prasad
- Kriti Kapila
- Lisa Mitchell
- Manav Kapur
- Meera Iyer
- Milad Odabaei
- Molly Greene
- Muhammad Qasim
- Najaf Haider
- Nandini Chatterjee
- Neel Thakkar
- Nicholas Dirks
- Prakash K Ray
- Rajat Datta
- Romesh Bhattacharji
- S Anand
- Sadaf Jaffer
- Sejuti Dasgupta
- Shobhana Bhattacharji
- Suhas Borker
- Sumit Guha
- Supriya Gandhi
- Wendy Warren
CONNECTED ORGANISATIONS
-
American Academy of Religion (AAR)
- American Historical Association (AHA)
- American Institute of Indian Studies (AIIS)
- Center for South Asian Studies, The University of Tokyo
- Center for South Asian Studies, University of California, Santa Cruz (UCSC), USA
- Centre for Research in the Arts, Social Sciences and Humanities (CRASSH), University of Cambridge
- Charlotte W. Newcombe Foundation
- Columbia University, New York City, USA
- Deptt of Asian Studies, College of the Liberal Arts, Pennsylvania State University
- Humanities Council, Princeton University, USA
- India International Centre (IIC)
- Indian Council of Historical Research (ICHR)
- Institute for Advanced Study, USA
- Leibniz-Zentrum Moderner Orient (ZMO), Germany
- Madison's South Asia Center, University of Wisconsin
- Mahindra Humanities Center, Harvard University
- Mamdouha S. Bobst Center for Peace and Justice
- MS Chadha Center for Global India (CGI), Princeton University, USA
- National Endowment for the Humanities (NEH), USA
- Princeton Institute for International and Regional Studies, USA
- Princeton University, USA
- Rutgers Center for Historical Analysis (RCHA), Rutgers University, USA
- School of Foreign Service, Georgetown University
- Shelby Cullom Davis Center, Princeton University
- Social Science History Association
- South Asia Center, Jackson School of International Studies, University of Washington
- South Asian Studies Center, Tokyo University of Foreign Studies (TUFS)
- The Berkshire Conference of Women Historians
- The Davis Center for Historical Studies, Princeton University
- University Center for Human Values (UCHV), Princeton University
- University Seminar on South Asia, Columbia University
PROPAGATION MEDIUM USED
-
AnthroSource
- Cambridge University Press
- Comparative Studies in Society and History
- Doing Sociology
- Forward Press
- H-Net: Humanities & Social Sciences Online
- In Theory (The JHI Blog Podcast)
- JHI Blog (Journal of the History of Ideas Blog), University of Pennsylvania Press
- Modern Asian Studies
- Navayana
- Navayana Publishing
- New Books Network
- Scroll
- Smithsonian Institution
- Studies in People’s History
- The Hindu
- The New Rambler
- The Wire
- TheDaak review
- Times of India
- University of California Press
- University of Pennsylvania Press
- University of Washington Press
REFERENCES
[1] Sabri, A. (n.d.). Merchants of virtue: Hindus, Muslims, and untouchables in eighteenth-century South Asia by Divya Cherian (2023): A review by Alfisha Sabri - doing sociolog, https://doingsociology.org/2024/04/21/merchants-of-virtue-hindus-muslims-and-untouchables-in-eighteenth-century-south-asia-by-divya-cherian-2023-a-review-by-alfisha-sabri/.
[2] Merchants of virtue: Hindu, Muslims, untouchables in eighteenth-century South Asia – TheDaak. (n.d.-a), https://thedaak.in/2023/12/15/merchants-of-virtue-hindu-muslims-untouchables-in-eighteenth-century-south-asia/.
[3] Seeing India through the Black Lives matter protests - the wire. (n.d.-b), https://thewire.in/rights/seeing-india-through-the-black-lives-matter-protests.